http://www.pbs.org/mediashift/2009/11/5across-social-media-marketing-101323.html Everyone talks about social media marketing, and how businesses must be on Twitter and facebook to succeed. This roundtable of experts gives advice on what works — and doesn’t — for small businesses, non-profits and big companies in the social media space.
Duration : 0:22:4
Email Marketing is:
Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise. The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise.
The definition of social mediamarketing is hard to truly describe, but a popular definition says that it is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means building a business through many different media, like viral videos and blogs, social networking websites (Myspace, facebook etc) because these give your company exposure.