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Social Media Optimization: Making Brand Building Smoother

Search Engine Optimization simply refers to methods undertaken for making your website visible among search engines. It is becoming more and more common today, as there are a number of ways (link building, paid inclusion, pay-per-click etc.) available to make this possible. However what’s the motive behind this strategy? Will it ensure online success? Many of us find it troublesome to figure out the actual performance of our promotional strategies and estimate brand positioning. What’s the best way to evaluate the result of online popularity or any other campaign success? Do we simply rely on monitoring tools or services available online? Though practically it is not possible for individuals to aggregate the data from a vast number of sites and prepare a real time report which you can rely on; by using analytic programs, one can measure the brand exposure to review the site metrics and analyze the site statistics through various parameters (number of visits, page views, traffic source pages/visit, and bounce rate, content overview, average time on site, and goal conversion rate). In order to get this job done right, people talk about social media optimization.

For effective online presence, companies gradually start taking opportunity to participate in social media and build online communities to expand their brand values. Social media optimization comes into consideration, after a successful implementation of social media marketing. social media marketing strategies include blogging, social bookmarking, forum participation; social media profile engagement, content syndication, e-mail posing and many more.

Social network no doubt carries a lot of value, as social network can bring a big boost in brand position. It is imperative that one easily spread the ideas over large number of sites and then evaluate the result individually by utilizing the search engine marketing techniques. Rating the content, comment postings, numbers of diggs are the factors that ascertain the popularity of ideas or information which ultimately ensure your brand positioning. In social media optimization, you should monitor the company name, URLs, product name, public facing figures, keywords and competitors. It is the step which helps the website promoter in determining the opportunities and through which one can evaluate the reputation of a brand. Although it is a time consuming process and must need thorough attention, but it is helpful in taking sound decision regarding success and failure of sites.

One of the real values of social media optimization is to analyze what a brand can add in to create and maintain the brand value. So, you have social media through which can make you brand building smoother and multiply your online popularity.

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http://www.articlesbase.com/seo-articles/social-media-optimization-making-brand-building-smoother-671319.html

Technorati Tags: Brand Exposure, Brand Position, Brand Positioning, Brand Values, Campaign Success, Content Overview, Content Syndication, Conversion Rate, E Mail, Forum Participation, Media Optimization, Media Profile, Monitoring Tools, No Doubt, Rate Content, Search Engine Marketing, Search Engine Optimization, Search Engines, Time Report, Traffic Source

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Can Social Media Marketing replace Search Engine Marketing as a viable way for companies to market online?

I "Stumbled Upon" www.FtheBigThree.com which does a good job of showing the opportunities that could be available for marketers in the "Social Media" category. Not completely sold yet on it but kinda warming up to it. I guess I’ll have to start learning SMM to go along with my SEM and SEO. So, many abbreviations….so little time.

NO — they can work hand in hand, but social media marketing cannot replace search engine marketing

Search engine’s usage is far way more than social media use. Plus traffic from search engines are more sustainable and longer term, while social media traffic is more sporadic.

If you get a top placement for a keyword in Google, for example, you can expect that to continuously give you traffic until someone else topples you from the top spot — and that is not always easy to do unless you made a huge mistake or the search engines changed their algorithm.

You can get a huge burst of traffic from social media sites such as Digg — only if your link is in the homepage. Once your link is pushed to the archives, traffic dries up.

social media sites depend on the FRESHNESS of the information, while search engine sites depend on the RELEVANCE of the site to the search query and that gives an edge to older pages

For a savvy marketer, he/she needs to utilize and maximize both venues to get the most traffic. The two should work hand in hand, and not one over the other.

Technorati Tags: Abbreviations, Algorithm, Burst, Digg, Dries, Freshness, Good Job, Google, Little Time, Marketers, Marketing Search Engine, Relevance, Savvy Marketer, Search Engine Marketing, Search Engine Sites, Search Engines, Search Query, SEM, SEO, Smm

Posted in social media marketing | 3 Comments »

SEO Social Media Marketing Strategies

Boost your Search Engine Optimization (SEO) with social media Marketing Strategies. IMPAQT’s Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns by touching upon: the effects of Online Video on SEO, the importance of Social Bookmarking for an Enterprise-Level Company and the Role of Marketing in Online Communities. Learn more about Search Engine Marketing, Social Media, and Online Video by contacting IMPAQT.

http://www.IMPAQT.com.

Duration : 0:3:58

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Technorati Tags: how to - social media, IMPAQT, Marketing Strategies, Search Engine Marketing, Search Marketing, SEM, SEO, Social Bookmarking, social media, social media marketing, yt:crop=16:9, yt:quality=high

Posted in social media marketing | 13 Comments »