Tuesday, January 26th, 2010
There are many tools available to monitor brand and company sentiment on the social web. Companies like Right Now Technologies, Radian 6, and Alterian all offer enterprise level tools to leverage and monitor social networks.
Some of these tools offer filters that can scan social networks for people product ideas that relate to your products. For example an ipod related search might yield a post on twitter that says "I wish the Ipod was waterproof". These posts can be quantified and then incorporated into your product road map.
Crises management is also a key feature. Tropicana recently switched it’s orange juice carton back after a new carton design got a lot of negative feedback online.
Technorati Tags: Alterian, Carton Design, Crises Management, Ipod, Level Tools, Market Research, Media Networks, Negative Feedback, Orange Juice Carton, People, Product Ideas, Radian, Road Map, Sentiment, Social Networks, Social Web, Tropicana, Twitter, Web Companies
Posted in social media marketing | 1 Comment »
Tuesday, November 10th, 2009
Recently recieved a job offer but am unsure about the title? It is in market research and involves primarily social media marketing but also other online PR/marketing strategies. What are some typical formal job titles for people doing similar jobs in this field?
social media strategist
social media specialist
social media and marketing specialist (or strategist)
Technorati Tags: Formal Job, Job Offer, Job Title, Job Titles, Jobs, Market Research, Marketing Research, Marketing Strategies, Marketing Strategist, Media Specialist, Media Strategist, Online Marketing, Online Pr, People, Pr Marketing, Social Marketing
Posted in social media | 2 Comments »