Archive for the ‘social media marketing’ Category
Tuesday, February 16th, 2010
A lot of people are confused by the term “social media marketing” and believe that it is only advertising on a social networking site, where networks monitor what users are doing and place ads next to them, hoping they will get a click. However, social media marketing is actually about different kinds of collaborations between people and finding ways that individual fans of a particular brand product or even a company can endorse it themselves on various social media sites like MySpace, Facebook, YouTube, Twitter and others.
Social media marketing differs from industrial media marketing in that industrial media generally uses very expensive tools requiring a great deal of financial capital to publish its information, where as social media marketing uses fairly inexpensive tools that enables anyone anywhere to publish or access information. Both social media and industrial media have the capability to reach a small audience of one or two, or large audiences of millions. However, the time lag is generally much longer between a communications from industrial media as compared to social media when responses can be instantaneous. In addition, there are currently few, if any, limitations on social media such as on pages or hours. The audiences are encouraged to be active participants, to add comments, or blog or even edit articles or stories, as they deem necessary.
Social media optimization, or SMO, uses methods that generate publicity through social media and online community websites. There are many different types of technologies and applications for social media like blogs, vlogs, wikis, emails, podcasts, instant messaging and many more. Two of the most popular reference services are Google and Wikipedia. You can share photos at Flickr, videos at YouTube, personal music at Last.fm, microblog on Jaiku and Twitter. Besides the now universally known facebook and MySpace, you can also go social networking on Avatars United, Youmeo and Second Life (social network via virtual reality).
Experts insist that social media is here to stay. Companies are now recognizing the need to be more involved in social media marketing, because it is through these channels that they can hear most quickly and honestly what consumers need and want. Businesses are learning that they now no longer wield absolute control over the behavior and buying decisions of their consumers. By paying attention, for instance, to a pro- or anti- product blog from a consumer, marketers have access to open customer discussions they never had before and then, in turn, open their own dialogue to be able to drive the needed change quickly.
Social media marketing opens up a world of fast-flowing creative experimentation where an idea can be tested online in the morning and by afternoon there is a response. Social media techniques should be combined into the marketing mix to optimize the places where the impact can be maximized. The key element in successful social media marketing is to be swift but make sure to drive change in proactive way rather than being reactive.
SEO Sapien
http://www.articlesbase.com/marketing-articles/understanding-social-media-marketing-702141.html
Technorati Tags: Audience Of One, Collaborations, Community Websites, facebook, Google, Inexpensive Tools, Jaiku, Many Different Types, Media Optimization, Netw, Personal Music, Place Ads, Reference Services, Second Life, Smo, Social Networking Site, Time Lag, Twitter, Wikipedia, Wikis
Posted in social media marketing | 2 Comments »
Monday, February 15th, 2010
Other than typical social media tips, I like facebook for advertising/marketing…but don’t know the right, optimize method can anybody help me….
You can create a Facebook page for your business and then invite your clients or friends to become fan of it.
The way to advertise your business in Facebook is by creating what is called a "fan page". Once you have created it you can advertise it inside Facebook. The creation of this Facebook page is free.
In order to make a page on facebook you need to be registered as a user. This link will show you how to create it:
http://romcartridge.blogspot.com/2010/01/how-to-create-fan-page-on-facebook.html
Good luck!
Technorati Tags: Advertise, Advertising Marketing, creation, Creative Advertising, Creative Ideas, Creative Marketing, facebook, Fan Page, Good Luck, Marketing Advertising, Media Tips, Optimize
Posted in social media marketing | 1 Comment »
Saturday, February 13th, 2010
What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight. ‘Internet Marketing from the Real Experts’ is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet
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Technorati Tags: Affiliate Marketing, Couple Dozen, email marketing, Email Search, Innovators, Insight, Internet Marketing, Jim Kukral, Joel Comm, mari, Marketing Email, Marketing Optimization, Marketing Search Engine, Rock Stars, Search Engine Optimization, Search Optimization, Ted Murphy, Tim Carter, Video Search Engine, Yahoo
Posted in social media marketing | No Comments »
Saturday, February 13th, 2010
http://www.upwardaction.cm. A New Jersey business owners reflects on a high impact social media marketing presentation from UpwardAction CEO, Tasha Cooper Coleman, Esq. (Coach TC Coleman). Call 1 (800) 753-6576 to bring Coach TC to your next event.
Duration : 0:0:31
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Friday, February 12th, 2010
http://www.SeriousSocialMedia.com/members, 888-404-1513, valerie@ltcep.com free videos on social media marketing. social media marketing, internet marketing, social media internet, social marketing online, social media, marketing online, blogs, facebook, twitter, blogging, linkedin, squidoo, oddbodd, free listings, backlinks, community, relationship marketing online, transparency, marketing to baby-boomers
Duration : 0:3:32
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Technorati Tags: Backlinks, Blogging, blogs, facebook, free, internet, linkedin, listings, marketing, media, oddbodd, online, social, squidoo, Twitter
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Friday, February 12th, 2010
About the Video
How is Valerie and Jennings Social Media Marketing Different?
Through trend spotting and utilizing a plethora of social media strategies, Jennings is an authority within the social media marketing industry. By staying on-and-ahead of trend, Jennings blends creative content along with quantifiable results to achieve success.
At the age of 24 in 2003, Valerie Jennings founded her business from her home in Overland Park, Kansas. Now, she works with an exclusive client list from around the world, developing trade secrets information based on measurable outcomes.
Jennings social media marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings provides comprehensive social media marketing strategies from Web design and development to viral videos.
Duration : 0:1:32
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Technorati Tags: Authority, business, Entrepreneur, facebook, Green, health, International, Iowa, Kansas, Kansas City, Lawrence, Leawood, Missouri, Olathe, online, Online Storytelling, Overland Park, Promote, Promotional, public relations, Quantifiable Results, Roi, Success, Technology, Trade Secrets, Travel, trend, Trend Spotting, Twitter, Valerie Jennings, Viral Video, web, Web Design, youtube
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Thursday, February 11th, 2010
I need a slogan for my online marketing business. We are a full service online marketing company. Our services include: SEO, PPC, social media marketing, web design, blogging, online reputation management, email marketing, etc. The name of my company is SearchDog Marketing and I’m in desperate need for a slogan. Please Help!!
"search dog marketing, a businessman’s best friend"
Technorati Tags: Best Friend, Businessman, Desperate Need, email marketing, Marketing Business, Marketing Company, Marketing Design, Marketing Services, Marketing Web, Media Marketing, Online Business, Online Email, Online Marketing, Ppc, Reputation Management, Service Marketing, Slogan, Social Marketing, Web Design, Web Email
Posted in social media marketing | 6 Comments »
Thursday, February 11th, 2010
Praise for People to People Fundraising “All organizations, whether commercial or charitable, will need to know the valuable information in this book.”–Arthur A. Bushkin, Chairman & CEO, Stargazer Foundation “A timely, thoughtful guide to the urgent importance of social media to nonprofits from leading practitioners around the world. Full of case studies and practical advice, it will help you translate Web 2.0 into Fundraising 2.0 and beyond.” –Howard Lake, UK Fundraising “This book shatters the notion that Internet fundraising and traditional donor development are not compatible. People to People Fundraising is the future of fundraising. –Stephen C. Nill, JD, founder and CEO, CharityChannel Cutting-edge strategies, data, and techniques from the world’s foremost ePhilanthropy experts Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraisingefforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs — an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter’s social network Online marketing to ethnic and special interest communities How to influence single-gift Webdonors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds — seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more Based on the authors’ decades of combined real-life experiences plus scores of
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Technorati Tags: Charities, Company Web Sites, Creative Ideas, Cutting Edge, Donor Development, Donors, Edge Strategies, Expert Advice, Harvard University, Interest Communities, Internet Fundraising, Jd, Multi Channel Marketing, Nill, Pillars, Social Networking, Special Interest, Stargazer, Stephen C, Thoughtful Guide
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Wednesday, February 10th, 2010
"I have just started a new personal business for woman’s community. we have a large quantity of cosmetics products but I don’t know how to market and promote..does it work to use facebook for marketing purpose I wanna know about
The most important aspect of any social media effort and How to use Facebook to expand my business"
You have just started a new cosmetics products personal business for woman’s community. you wanna share this with large community. but don’t know how to market and promote..
The most important aspect of any social media effort and How to use Facebook to expand the business..It’s a fantastic way to use FACEBOOK, make a plan to promote your cosmetic product on facebook just make an account and develop a profile with complete information about your business and product quality then invites friends and make a group..If you wanna get more with marketing and promotion you can hire any marketing ‘guru’ like magicsolv.com they works for online marketing.. business always required a well planned promotion strategies that’s they do for business so don’t wonder just try ‘em to get more in your cosmetic business..good luck.
Technorati Tags: Business Woman, Cosmetic Business, Cosmetic Product, Cosmetics Products, facebook, Good Luck, Guru, Launch, Marketing And Promotion, Marketing Business, Marketing Promotion, Media Effort, New Woman, Online Business, Online Marketing, Personal Business, Product Quality, Profile, Promotion Marketing, Promotion Strategies
Posted in social media marketing | 2 Comments »
http://socialmediasistas.com/